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Consumers Are Uniquely Engaged With Advertising In Mobile Games
ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very...
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Adobe Report Finds Twitter Revenue Per Visit Up 300%; Facebook Strong On Ad ROI
SAN JOSE, October 28, 2013 (ADOTAS) — Adobe (Nasdaq: ADBE) today released its first annual Social Media Intelligence report examining paid, earned and owned social media trends. Key findings of the...
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How Interactive Video is Helping Brands Engage with Their Customers
ADOTAS – Video is no longer just a lean-back experience. With the touch-heavy world of mobile devices, video is becoming more of a lean-forward, interactive experience. Digital video can support user...
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Stop Treating Social Like Display!
EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey...
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RIP, CTR: Advertising Has Changed, So Should Our Metrics
EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto...
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The Publisher’s Reader Satisfaction and Revenue Dilemma
ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is...
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Language Localization: Pushing Mobile Ad Conversion Across the Globe
ADOTAS – Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. As marketers continue to find new ways to...
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Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion
NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States,...
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Tech Talk #3: Attribution Tools Tell Your Success Stories
Adotas is pleased to continue a series of Tech Talks that offer insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO...
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A comparison of Facebook and Google ads auction platforms
Online advertising is the new way to generate new customers. Many people are familiar with Google Adwords, and it’s a common system to use for online advertising. However, Facebook ads are now taking...
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