A “Hit” Don’t Mean Sh*t!
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front. It was a corporate award given to me while working at a...
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Lohan as Monroe Brings 336% Increase In Site Visits
ADOTAS – Research put out by Hitwise has indicated that the market share of US visits to the News and Media category online increased by 22% for the week ending February 23rd compared to the same week...
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Answers Served: Media6Degrees Frames Social Targeting for Video
ADOTAS – Its potential has been touted for years, but it seems that online video advertising has finally hit its stride in 2010. eMarketer predicts $1.42 billion in spend this year compared to $1.02...
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Marin Software Announces PPC Benchmark Assessment for Search Marketers
SAN FRANCISCO (December 18, 2012) – Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today launched a complimentary PPC Benchmark Assessment for...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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Stop Treating Social Like Display!
Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because...
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ADOTAS POLL: CTR Should Be Retired
Last week, we asked our readers: “Has the CTR outlived its usefulness as a means of measuring a campaign’s success?” The results were as follows: Yes (71 percent). No (29 percent). This week’s...
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RIP, CTR: Advertising Has Changed, So Should Our Metrics
Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don’t actually mean much to the business anymore....
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5 Metrics for a Successful Performance Marketing Campaign
How can you judge the success of your affiliate program? Sales volume has always been a key metric for assessing the success of an affiliate campaign. However, there are a number of other measurements...
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Early Pinterest Analytics Show Brand Potential
ADOTAS — With an average click-through rate comparable with organic search and effective reach that is 11x the number of followers, early Pinterest analytics from Pingage show game-changing results for...
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Online Video Advertising: Tips For More Effective Targeting & Measurement
ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off...
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Consumers Are Uniquely Engaged With Advertising In Mobile Games
ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very...
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Adobe Report Finds Twitter Revenue Per Visit Up 300%; Facebook Strong On Ad ROI
SAN JOSE, October 28, 2013 (ADOTAS) — Adobe (Nasdaq: ADBE) today released its first annual Social Media Intelligence report examining paid, earned and owned social media trends. Key findings of the...
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Who Will Lead The Charge Toward Tablet Optimization?
ADOTAS — As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It’s no secret that consumer behavior typically drives the media...
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How Interactive Video is Helping Brands Engage with Their Customers
ADOTAS – Video is no longer just a lean-back experience. With the touch-heavy world of mobile devices, video is becoming more of a lean-forward, interactive experience. Digital video can support user...
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Stop Treating Social Like Display!
Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because...
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Marin Software Announces PPC Benchmark Assessment for Search Marketers
SAN FRANCISCO (December 18, 2012) – Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today launched a complimentary PPC Benchmark Assessment for...
View ArticleClik here to view.
Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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Stop Treating Social Like Display!
EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey...
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RIP, CTR: Advertising Has Changed, So Should Our Metrics
EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto...
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