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A comparison of Facebook and Google ads auction platforms
Online advertising is the new way to generate new customers. Many people are familiar with Google Adwords, and it’s a common system to use for online advertising. However, Facebook ads are now taking...
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Tech Talk #3: Attribution Tools Tell Your Success Stories
Adotas is pleased to continue a series of Tech Talks that offer insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO...
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Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion
NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States,...
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Language Localization: Pushing Mobile Ad Conversion Across the Globe
ADOTAS – Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. As marketers continue to find new ways to...
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The Publisher’s Reader Satisfaction and Revenue Dilemma
ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is...
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RIP, CTR: Advertising Has Changed, So Should Our Metrics
EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto...
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Stop Treating Social Like Display!
EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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Marin Software Announces PPC Benchmark Assessment for Search Marketers
SAN FRANCISCO (December 18, 2012) – Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today launched a complimentary PPC Benchmark Assessment for...
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Stop Treating Social Like Display!
Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because...
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How Interactive Video is Helping Brands Engage with Their Customers
ADOTAS – Video is no longer just a lean-back experience. With the touch-heavy world of mobile devices, video is becoming more of a lean-forward, interactive experience. Digital video can support user...
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Who Will Lead The Charge Toward Tablet Optimization?
ADOTAS — As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It’s no secret that consumer behavior typically drives the media...
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Adobe Report Finds Twitter Revenue Per Visit Up 300%; Facebook Strong On Ad ROI
SAN JOSE, October 28, 2013 (ADOTAS) — Adobe (Nasdaq: ADBE) today released its first annual Social Media Intelligence report examining paid, earned and owned social media trends. Key findings of the...
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Consumers Are Uniquely Engaged With Advertising In Mobile Games
ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very...
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Online Video Advertising: Tips For More Effective Targeting & Measurement
ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off...
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Early Pinterest Analytics Show Brand Potential
ADOTAS — With an average click-through rate comparable with organic search and effective reach that is 11x the number of followers, early Pinterest analytics from Pingage show game-changing results for...
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5 Metrics for a Successful Performance Marketing Campaign
How can you judge the success of your affiliate program? Sales volume has always been a key metric for assessing the success of an affiliate campaign. However, there are a number of other measurements...
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RIP, CTR: Advertising Has Changed, So Should Our Metrics
Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don’t actually mean much to the business anymore....
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ADOTAS POLL: CTR Should Be Retired
Last week, we asked our readers: “Has the CTR outlived its usefulness as a means of measuring a campaign’s success?” The results were as follows: Yes (71 percent). No (29 percent). This week’s...
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Stop Treating Social Like Display!
Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because...
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